BRANDING / PRINT / SOCIAL
IHOP International
New Restaurant Openings
IHOP has been spreading happiness since its first location opened in Toluca Lake, California in 1958. Since then, it has expanded to over 1,600 locations in 10 countries. IHOP is now gearing up to continue sharing delicious food to new markets worldwide.
We made it our mission to create collateral that built up anticipation and excitement while retaining a sense of locality, no matter where the brand spread out.
Environmental activations that embraced the everyday Londoner were conceived to engage the audience via social outlets as well as embrace the city’s clean mobility movement.
The enjoyment and thrill associated with pancakes required backing through lively social media posts that resonate with the same level of enthusiasm.
