BRAND INDENTITY / BRAND STRATEGY
Madre Latina
By empowering women and teens with untapped potential and setting them up for cutting edge positions and a path to higher education, Madre Latina brings a wave of change to the people, families, and community it serves.
The brand discovery dictated the need to highlight Madre Latina’s focus on hard work and perseverance, condense their many offerings into an understandable narrative, and equip them with the tools needed to inspire, foster growth, and increase sponsorships.
Madre Latina covers several initiatives to further their community reach, so a brand system that was cohesive yet flexible was created.