ART DIRECTION / PRINT
Sandals Dunn’s River
Sandals Dunn's River is the latest addition to the Sandals Resorts portfolio. Embracing its Jamaican roots in every sense, it was designed to showcase the essence of the destination's rivers, lush forests, and majestic sights. To evoke the true spirit of Jamaica, the design elements were carefully curated to represent the natural colors and spirit of the island. This infusion of Jamaican essence aims to immerse guests in a cultural journey right from the moment they encounter these materials.
As part of the rebranding strategy, a refreshed Sandals logo was incorporated into the collateral items. The updated logo maintains the brand's iconic elements while adding a modern touch. The roll-out of the refreshed logo signifies a commitment to continuous improvement and aligns with the evolving identity of Sandals Resorts.
In line with Sandals' commitment to sustainability, the materials used in the collateral items were chosen with environmental consciousness. From reducing single-use printed material to eco-friendly paper selection and responsible printing practices, the design and creation process considered the ecological impact.
