ART DIRECTION / PRINT
Sandals Dunn’s River
Sandals Dunn’s River, the newest gem in the Sandals Resorts collection, is a tribute to Jamaica’s breathtaking landscapes and rich heritage. Every design element— from the flowing patterns inspired by the island’s rivers to the lush textures reflecting its vibrant forests—was thoughtfully curated to capture the true essence of the destination. Infused with the island’s natural colors and cultural spirit, the design invites guests on an immersive journey, ensuring that from the very first glance, they feel the heartbeat of Jamaica.
As part of the rebranding strategy, the Sandals logo was refreshed and seamlessly integrated into the collateral materials. This updated design preserves the brand’s iconic elements while introducing a contemporary touch, reflecting Sandals Resorts' evolution. The rollout of the refreshed logo reinforces the brand’s commitment to innovation and elevating the guest experience while staying true to its timeless identity.
Aligned with Sandals' commitment to sustainability, the collateral materials were thoughtfully selected with the environment in mind. By minimizing single-use printed materials, opting for eco-friendly paper, and implementing responsible printing practices, every aspect of the design process was crafted to reduce ecological impact.
